AdExchanger Archives - Page 8 of 52

What Does It Mean To Be All In On AI?

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

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Online Advertising

The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]

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Marketers

How This Airline Added Self-Serve Advertising To Its Flight Plan

Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their campaign planning, creative and optimization. Until relatively recently, Iberia’s workflow was almost entirely manual. Now, through a partnership with AI personalization platform Clinch and its Flight Control tool, Iberia has been able to […]

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Data-Driven Thinking

Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?

Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […]

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Marketers

Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

There’s a new contextual curation platform in town, and it has the backing of some industry heavy hitters. The startup, called Classify, aims to evolve contextual and semantic targeting beyond keyword-based taxonomies. It offers buy-side deal curation tools, as well as a sell-side product for publishers to package their inventory into curated deals. Classify is […]

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AdExchanger Talks

Maybe Nielsen Is The Alternative Currency

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”

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AI

Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed

Many people stumble into ad tech from entirely different career paths. But Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning.

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Data-Driven Thinking

Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater. DSPs, SSPs, exchanges, verifiers and data vendors now pile […]

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Data-Driven Thinking

Marketing To Machines: A New Performance Strategy In The Age Of AI Agents

The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information. As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must […]

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CTV Roundup

A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide

You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet.

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