AdExchanger Archives - Page 8 of 59

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

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AdExchanger Talks

HouseFresh Clears The Air On Google’s Changing Search Experience

Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack […]

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Marketers

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]

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AI

Sorry, LLMs – Congress Might Make It A Whole Lot Harder To Train On Copyrighted Content

AI bots are hungry. They’re scraping information found on passports and credit cards and training on novels without authors’ consent. Even fanfiction has been used to train some (presumably quite nerdy) bots. But a bill proposed in the Senate a few weeks ago could change that.

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Data-Driven Thinking

The Guardrails Are Down: It’s Time For Advertisers To Rethink Social Targeting

Most of us don’t realize how much control we’ve already given up. With industry red flag reports now published regularly, we’re forced to confront the hard truth that control and transparency are further away than we thought. At the same time, social platforms have shifted their content moderation approaches, with most of them embracing a […]

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CTV Roundup

Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.

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Marketers

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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The Big Story

Ad Tech Goes To Court, OpenX v. Google Edition

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

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Marketers

Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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Marketers

This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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