Ad Tech
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The Big Story
The Worst Place To Show An Ad
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content — and the simple and complex solutions to this problem.
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Data-Driven Thinking
The Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation
With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind that reveals hard truths about what works and what doesn’t – is uncomfortable. It challenges assumptions, […]
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Marketers
The Trade Desk Promises Big Changes After Missing Its Q4 Guidance
Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday. “It was on us,” she said. When the company sets revenue guidance, as opposed to […]
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Marketers
IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger
Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.
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Marketers
Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]
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CTV Roundup
Super Bowl Advertisers Tried To Play It Safe – But Some Commercials Still Caused Controversy
This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.
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AdExchanger Talks
Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
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Sell Side Summit Fort Lauderdale
If your job relates to ad monetization, optimizing campaigns and outcomes, driving new advertising revenue streams, leveraging your first-party audience data, protecting your customers’ privacy and more, AdMonsters’ Publisher Forum Sell Side Summit is for you.
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Programmatic I/O Las Vegas: Innovate
Programmatic I/O Las Vegas: Innovate is the conference you know and love for digital advertisers, with leveled up opportunities for connection, education, and more
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AI
Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy”
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.
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