Ad Tech
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Data-Driven Thinking
Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order
We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agency’s recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […]
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AdExchanger Talks
Bob Lord Is A Holdco Skeptic
Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigger is not always better,” he says on this week’s episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. It’s an interesting perspective for someone who worked at an agency holding company for more than a […]
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Data-Driven Thinking
Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy
In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and […]
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The Big Story
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
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Data-Driven Thinking
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
When Women’s History Month rolls around each March, awareness is raised to recognize women’s contributions and advocacy for gender equality. In case you missed it on your calendar, International Women’s Day was March 8, and this year’s theme was “Accelerate Action.” Considering the threat to women’s rights in the United States, the time to take […]
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AdExchanger Talks
Rob Wilk Is All Charged Up About Yahoo’s O&O
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.
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AI
A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […]
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Data-Driven Thinking
Principal Media Has Potential, But Only With Strong Quality Controls
Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […]
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CTV Roundup
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.
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AI
Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.
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