Big Fat Marketing Blog

Is Sheen Winning?

|  by Jim Tierney

If ever there was a self-promoting marketing machine, it would be Charlie Sheen. Whether his unorthodox method of self-promotion pays off in the future remains to be seen. Sheen and his traveling band of devoted acolytes touched down at the Oakdale ...

Talking Points About Radio

|  by Larry Riggs

Way back in May 1982, WABC-New York, the AM Top 40 radio station, made a much-ballyhooed announcement that it was going to abandon music in favor of an all-talk format. At the press conference making this announcement, all the DJs a lot of us New ...

Should Social Shopping Start at the Checkout?

|  by Tim Parry

I bought this t-shirt last night from CafePress. It's one I designed for the foundation I started to honor my brother, a retired firefighter who died unexpectedly in August at the age of 55. Though I have a free CafePress store for the foundation, I ...

The POWER of Data

|  by Chief Marketer Staff

Yes, data is critical to marketing. However, it does impact other areas of our lives. To prove it, here's a story from MSNBC on a big credit score glitch that occurred with Experian. It's a good reminder of how vitally important data is in our work as ...

Daily Deals are Kind Of a Big Deal

|  by Tim Parry

I'm sure Jay Weintraub didn't envision such a turnout when he came up with the idea to host the first-ever tradeshow for flash sale sellers and technology platforms. Heck, he planned for 300 attendees to be at the Daily Deal Summit in New York. Weintraub ...