Big Fat Marketing Blog

Election Day Is Over, Will Consumers Start Buying?

|  by Tim Parry

Back in January I got in touch with Tony Cox of 5th Food Group, Gina Valentino of Hemisphere Marketing and Geoff Bartouney of Estee Marketing Group to talk about mailing catalogs around Super Tuesday. And of course, it led to talk about Election Day, ...

Wisteria Hysteria

|  by Jim Tierney

After Andrew and Shannon Newsom were included in the cover story ("The Ones To Watch") of the May 2006 issue of Multichannel Merchant, apparently others have been watching their home decor catalog business prosper as well. Jay Johnson, president of ...

Online-Only Move Not So Kraft-y

|  by Beth Negus Viveiros

I was extremely disappointed last week when the latest issue of Kraft's Food & Family magazine arrived in my mailbox. No, not because I don't like the publication. I love it. I was disappointed because a cover flap announced this would be the last ...

Onboard Something-or-Other and Rack-and-Peanut Steering

|  by Tim Parry

Who knew back in 1991, when Powell Motors built " The Homer," that the Big Three automotive companies would be in as much financial ruins as they are today? I'm not surprised. I spent a few years covering automotive marketing for Promo, and could see ...

I Voted Today… Where’s My Donut?

|  by Tim Parry

Come on, Krispy Kreme! I know you're 20 miles away from my home, and my job is 20 miles in the other direction. But I voted this morning and I'm soooo hungry! In fact, I know nothing about politics, I just want that free donut! OK, That last part was ...

Goodbye Twist Ties? Amazon Goes Green

|  by Beth Negus Viveiros

Ever try to open a toy for an excited child on Christmas morning, or in the middle of a chaotic birthday party? First you rip through the seven layers of cardboard and cellophane. Then, just as you think you can free Batman or Han Solo from his ...

“Face to Face Interfacing is Obsolete”

|  by Tim Parry

Anyone watch "King of the Hill" on Sunday? It definitely could have doubled as an infomercial for MySpace, which is coincidentally owned News Corp. (The parent company of Fox Broadcasting, too). The skinny: Strickland Propane was losing business to a ...