Did Joe Namath really wear pantyhose? Did Edie Adams smoke Muriel Coronella cigars? These mysteries may never be solved. But they raise a larger question: Do celebrities use the products they endorse, and can you believe what they say? They ...
I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It's no wonder that mass media is becoming less and less effective with ...
My kids, ages 5 and 8, have caught on to the fact that this is a recession year. Not only are they aware of what
If you're wondering how big-time baseball franchises in the Big Apple scored sweetheart stadium deals with the fiscally conscientious suits in the Bloomberg administration, it was all about the luxury boxes. While hapless fans pay their unfair share ...
Talk about a gift that keeps on giving! It
It only took me four+ decades to do so, but apparently I'm finally hot. Or, at least my demographic is: fangirls. CNN's Screening Room reports that thanks to the popularity of series like "Twilight," fangirls are now being courted by the ...
As you know, the internet is a powerful tool that has not only transformed marketing, but our lives as well. With the Big 3 auto makers seeking a bailout and being stonewalled, they have taken their case to the web. After all, they already know how to ...
With its Facebook Connect service, the online social networking site is attempting to grow its already impressive 130 million active membership base. According to the article, "The previously announced service allows Web sites to let Facebook users ...
More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer's messages could get blocked from reaching people who want them, according to a recent survey by Silverpop. What's more, when consumers are told the ...
My 8-year-old daughter is going to be devastated when she finds out they
