Like Lightning

Universal Analytics Back-up: Preparing for the Future of Data Measurement

May 19, 2024 by Spencer Hadelman

Creating Unity Between Agencies and Clients Through Feedback loops and Radical Candor

May 19, 2024 by Miles Marmo

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

The Illusion of Brand vs. Demand Marketing

May 12, 2024 by Anthony Riva - brand marketing

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

May 5, 2024 by Kaylee Hultgren - Advertising Campaign

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

May 5, 2024 by Jim Kraus - B2B Buyers

On De-stigmatizing Mental Health Issues and De-Stressing Women at Work

May 5, 2024 by Chief Marketer Staff - Career Advice

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

April 28, 2024 by Kaylee Hultgren - AI

Three Ways Marketers Can Identify Brand Advocates

April 27, 2024 by Chief Marketer Staff - brand advocates

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

April 26, 2024 by Russ Napolitano - AI

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers

April 22, 2024 by Chief Marketer Staff

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

April 12, 2024 by Chief Marketer Staff - Advertising Campaign

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

What Marketers Can Learn From the Ozempic Craze

April 12, 2024 by Greg Ippolito - Advertising Campaign