E-mails We Love: The Reviews Are In
Customer ratings and reviews are all but a must-have on e-commerce sites. Numerous companies
have seen sales rise after adding user ratings to their sites, and studies show that they help bolster consumer trust in a brand
as well as promote further engagement.
So far, though, few marketers have figured out how to effectively integrate user-generated content such as reviews into their marketing e-mails. Which is why these recent messages from home furnishings cataloger Wisteria and cosmetics retailer Sephora caught our eye.
