Best Practices

Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge.

When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.

You must own your career story before AI or others define it for you.

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.

PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok. 

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand.

How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.