Best Practices
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Branding/Marketing
CES 2025: Claritas Talks Targeting, Demographics and AI
At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.
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CES 2025
CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.
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CES 2025
CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.
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CES 2025
Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends
Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.
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Branding/Marketing
CES 2025: A Conversation with SKDK
Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.
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CES 2025
CES 2025: Behind the Scenes of CES PR
Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.
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Branding/Marketing
The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.
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CES 2025
Beyond the Chatbot: AI Agents, Virtual Humans and Conversational AI
The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official kickoff on Jan. 7. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences.
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Media Relations
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.
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Crisis Management
Four Probable Client PR Crises in 2025
Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.