TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
Consumer Marketing
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
The Microsoft Tiny House—2019 Gold PRO Award
Understanding the End-to-End Content Lifecycle
Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
TikTok, Roku, Snap: Highlights From the 2020 Newfronts
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
Understanding the End-to-End Content Lifecycle
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
How Small Businesses Can Use Social Media Platforms During the Pandemic
Brands Boycott Facebook for Policies Toward Hate Speech
The Best B2B and B2C Experiential Campaigns of the Year
Understanding the End-to-End Content Lifecycle
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
