Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
Consumer Marketing
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
2022 Market Like a Mother Honorees Revealed
Top Women in Marketing Winners Announced
Chief Marketer Unveils the 2022 CM200
Global Versus Local Marketing and PR for Luxury Brands
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
Google Postpones Third-Party Cookie Phase-Out to Late 2024
Using Product Data to Enhance Omnichannel Growth for CPG Brands
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
Global Versus Local Marketing and PR for Luxury Brands
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
Using Product Data to Enhance Omnichannel Growth for CPG Brands
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
Walmart Launches First-Ever Incubator for Retail Innovation
Email Marketing: Crafting the Perfect Holiday Message
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Global Versus Local Marketing and PR for Luxury Brands
Metaverse Marketing: Five Issues for Brands to Consider
Several issues marketers should keep in mind while testing out the metaverse.
