CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.
With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.
Four new strategies to consider when reallocating budgets during COVID times.
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
Here are the five most popular B2B marketing stories for the first half of 2020.
Click here to view the 2023 winners!