Acquisition
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Engage & Convert
Ecommerce Strategies: How to Make Your Brand’s Digital Shelf Stand Out Online
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
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Data & Analytics
Six Ways Marketers Can Prepare for a Cookie-Less Future
Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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Acquisition
How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
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MarTech
Mobile Marketing Strategies: Four Common Mistakes to Avoid
Considerations for retail marketers when engaging consumers on their mobile devices.
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Acquisition
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
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Demand Gen
Brands on Fire: Barbie
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Engagement
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.