Acquisition
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Acquisition
Ideas to Steal from MVPro Winning Campaigns
The MVPro Award is one of the most coveted PRO Awards. Read the
case studies that earned Jack Morton that distinguished honor. -
Acquisition
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others. -
Acquisition
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015. -
Acquisition
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges. -
Acquisition
How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes
internally to drive growth and leadership. -
Acquisition
Godiva Plans to Grow its Business Fivefold in Six Years
Godiva is investing multimillions on a new campaign “Wonder Awaits” as
the holiday shopping season nears, CMO John Gallaway tells us. -
Acquisition
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences. -
Direct Marketing | Print
Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research. -
Acquisition
How Target Climbed Out of its Sales Slump
CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times. -
Acquisition
Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z.
Chief Brand and Beauty Officer James Thompson is handling the rebrand.