webdesign
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B-to-C Events
It’s the Summer of School Buses: Insights and Tips Around This Trending Tour Vehicle
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along […]
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Crisis Management
6 Ways to Manage the ‘One Article Crisis’ and its Aftermath
For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.
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B-to-C Events
The Value of Co-branded Experiences: Five Ways Brands Partnered on Pop-ups and Tours
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? […]
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B-to-C Events
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content […]
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The Big Story
Google’s Header Bidding Countermeasures Go On Trial
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.
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Data-Driven Thinking
Authenticity Can Help Brands Ride The Election Wave – Without Drowning
As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets. Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]
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Programming
What ESPN’s Digital Future Looks Like
ESPN chairman Jimmy Pitaro dived deeper into ESPN’s digital future at the company’s media day at its Bristol headquarters.
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Branding/Marketing
Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management
At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.
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Data-Driven Thinking
Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed […]
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Cynsiders
No Audibles for Omaha Productions
You’ve seen the hit “Monday Night Football” simulcasts featuring Peyton and Eli Manning. There’s “Quarterback” on Netflix and documentaries touching on some of sports’ iconic moments and figures. But the company behind all that was born from a phrase Manning used to change up a play: “Omaha.” Omaha Productions, the media company created by Super […]
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