Victoria McNally
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CTV Roundup
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.
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AI
Scope3 Announces New AI Products To Reduce Ad Tech’s Growing Carbon Emissions Levels
Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.
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AI
Meta’s New Business AI Offers Agentic Customer Support For Brands
Naming a new product “Business AI” feels a bit on the nose for Meta’s current artificial intelligence efforts. But in this case, it’s certainly applicable.
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AI
CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.
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Marketers
IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger
Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.
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AI
Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy”
On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.
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Marketers
For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
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Marketers
Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’
Why worry about AI replacing jobs when a megamerger might make them redundant?
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