Victoria McNally
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Marketers
WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.
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CTV Roundup
Why FAST Channels Are So Interested In Courting YouTube Creators
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.
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CTV Roundup
How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.
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AI
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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CTV Roundup
Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP
Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.
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AI
Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO
Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.
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AdExplainer
When Did Ad Tech Get So Obsessed With Outcomes, Anyway?
Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.
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CTV Roundup
How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels
Like so many of us in this industry, I like to think that knowing how the proverbial sausage gets made leaves me less susceptible to advertising’s influence. Even still, there’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun […]
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Marketers
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the office (or, at least, on a different computer screen in your home). Increasingly, you have LinkedIn to thank for that experience. Last […]
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AI
Agentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.
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