Victoria McNally
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CTV Roundup
Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.
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AI
Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.
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CTV Roundup
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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AI
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies
Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […]
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CTV Roundup
Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.
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Marketers
NBCU’s Peacock Is Officially On Its Way To Profitability
NBCUniversal successfully called its shot with the nickname “Legendary February.”
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CTV Roundup
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.
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AI
NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals)
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.
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CTV Roundup
Paramount Skydance Is Trying To Buy WBD. Now What?
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large?
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CTV Roundup
Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos
Who says TV is the only media channel that could benefit from converged buying?
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