Victoria McNally
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CTV Roundup
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]
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CTV Roundup
How Reach TV Brings Streaming And Advertising To America’s Airports
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience.
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The Big Story
Bridging The World Of TV And Ad Tech
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.
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CTV Roundup
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
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CTV Roundup
Why MNTN’s CEO Isn’t Sweating Media Consolidation
“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […]
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CTV Roundup
There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change
Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.
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AI
MFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.
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CTV Roundup
Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.
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AI
Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why
WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.
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CTV Roundup
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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