Victoria McNally, Author at Chief Marketer

Performance CTV Is All The Rage, But The Mid-Funnel Still Matters

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

From

Creator Marketing Is Growing Up

A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.

From

CTV Roundup

How Telemundo Retained The Fans They Brought In For The World Cup

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]

From

CTV Roundup

How Reach TV Brings Streaming And Advertising To America’s Airports

If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience.

From

The Big Story

Bridging The World Of TV And Ad Tech

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.

From

CTV Roundup

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

How long does it take you to decide what to watch after you turn your TV on?

From

CTV Roundup

Why MNTN’s CEO Isn’t Sweating Media Consolidation

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […]

From

CTV Roundup

There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.

From

AI

MFA Ad Spend Is Increasing. Is AI Slop To Blame?

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

From

CTV Roundup

Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.

From