Victoria McNally

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  Marketers

  IPG Was Down In Q4, Plans To Restructure Before The Omnicom Merger

  Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

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  AI

  Inuvo’s New Audience Model Generator Claims To Target People Without Being “Creepy”

  On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.

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  Marketers

  For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory

  What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.

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  Marketers

  Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’

  Why worry about AI replacing jobs when a megamerger might make them redundant?

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