Victoria McNally, Author at Chief Marketer

Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did

At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive editor, Sarah Sluis, asked a panel of experts from NBCUniversal, Roku and Tubi if programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers.

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CTV Roundup

Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon

Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

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AI

Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.

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CTV Roundup

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.

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Marketers

Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.

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CTV Roundup

EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV

Outcomes measurement company EDO is no stranger to large data sets. So I sat down with Kevin in March to learn how he thinks AI will continue to transform programmatic CTV advertising.

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Marketers

Comcast Might Be Losing Revenue, But Not NBCU’s Peacock

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. […]

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CTV Roundup

VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood

When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires.

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Marketers

Keeping It Simple At The 2025 ANA Media Conference

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

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CTV Roundup

Exploring The Science Of Eye Tracking And Ad Attention

Attention is not always a good thing. Just ask Barbara Streisand.

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