Victoria McNally, Author at Chief Marketer

How Wildgrain Developed The Right Recipe For CTV Advertising

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

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CTV Roundup

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

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CTV Roundup

Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads

Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.

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Marketers

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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CTV Roundup

Why FAST Channels Are So Interested In Courting YouTube Creators

My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.

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CTV Roundup

How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

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AI

Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

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CTV Roundup

Why Pfizer’s Josh Palau Can’t Wait To Buy Netflix Through The Yahoo DSP

Here’s what Head of Performance Media Josh Palau had to say about how Pfizer currently navigates the CTV landscape, including why having your own hands-on-keyboard experts is key and how new ad formats can be slow to accommodate pharmaceutical brands.

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AI

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

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AdExplainer

When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

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