Victoria McNally
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AI
Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments
On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.
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CTV Roundup
How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
There’s bigger fish to fry before broadcasters and streamers get bogged down in questions about QR codes and remote controls. Namely: How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers actually want to buy in the first place?
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CTV Roundup
Pure Dating App Swipes Right On Programmatic CTV Ad Buying
Back when the Pure app first launched in 2012, it was a completely anonymous hookup app. Now, it’s using CTV as a way to explain its rebranded vibe to prospective new users.
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CTV Roundup
How Wildgrain Developed The Right Recipe For CTV Advertising
CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.
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CTV Roundup
LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.
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CTV Roundup
Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience.
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Marketers
WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.
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CTV Roundup
Why FAST Channels Are So Interested In Courting YouTube Creators
My YouTube creator obsession has me fascinated by an ongoing trend I’ve noticed in the CTV industry: A lot of companies that produce free ad-supported channels rely on content that already exists on YouTube.
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CTV Roundup
How Kidoodle.TV Keeps Inappropriate Ads (And Annoying Children’s TV Stars) Out Of Its AVOD Channels
Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.
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AI
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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