Victoria McNally
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AI
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023. The video generator, which is now free to use […]
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CTV Roundup
IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.
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AI
Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed
Many people stumble into ad tech from entirely different career paths. But Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning.
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CTV Roundup
A Not-So-Modest Proposal For A Sports-Specific CTV Viewing Guide
You’d think the United States Congress would have bigger things to worry about right now than figuring out where and when football games are airing… and yet.
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CTV Roundup
Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did
At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive editor, Sarah Sluis, asked a panel of experts from NBCUniversal, Roku and Tubi if programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers.
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CTV Roundup
Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
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AI
Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday.
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CTV Roundup
This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.
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Marketers
Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads
According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.
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CTV Roundup
EDO CEO Kevin Krim Has Hot Takes On AI For Programmatic CTV
Outcomes measurement company EDO is no stranger to large data sets. So I sat down with Kevin in March to learn how he thinks AI will continue to transform programmatic CTV advertising.
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