Chief Marketer Staff

• Direct Mail Heavily Used in Hispanic Market: DMA

  Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association.

• Dietary DMers Hit with $15.8 Million Judgment

  A group of dietary supplement marketers was slammed with a $15.8 million judgment for deceiving consumers, the Federal Trade Commission announced last week.

• Online Media Mergers Fell in Value in 2008: Report

  Call it a case of quantity over quality. The online media business saw 707 mergers or capital transactions last year, compared with 615 in 2007.
  But there were fewer large deals, and access to capital was

• Listline e-Newsletter 1/16

  Edith Roman Associates Inc. and its affiliate ePostDirect have been chosen to manage several DecisionHealth lists.

• Agencies

  “American Idol” to Launch Teen Fan World in Habbo.com

  Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

• Agencies

  Coca-Cola Sued Over Deceptive Claims for VitaminWater

  The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.

• Facebook Burns BK “Whopper Sacrifice”

  Social network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food.

• Agencies

  Manning, Williams Siblings Set for Oreo II

  Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.

• Agencies

  Tabasco Puts Samples on Thousands of Pizza Boxes

  Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.

• News Brief

  FILA: will develop a line of men’s apparel and footwear with U.S. tennis star James Blake. The yet unnamed line will include tennis, golf and lifestyle apparel and footwear, with Blake collaborating on the design