ON TODAY’S DIRECT LISTLINE:
* Things Remembered Special Occasion Gift Buyers
* ITtoolbox Postal Master File
* Legends of Classic Soul
* Consumer Centric New Movers
* Easy Credit Club
* GRG Casino
* Melissa Data Unveils Technology for E-mail List Hygiene
* SK&A Offers Healthcare Industry List Data Online
NEW LISTS
Things Remembered Special Occasion Gift Buyers
Separate counts are available for gift buyers on such special occasions as anniversaries, graduations, St. Valentine’s Day, Mother’s and Father’s days. The overall count for the last 12 months exceeds 680,000 names. The average sale was $50 for personalized gifts. These purchases were made via direct mail, retail or the Internet.
Selections: Purchase amount (ranges), hotlines, gender, state/SCF/ZIP
Price: $105/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])
ITtoolbox Postal Master File
Information Technology Toolbox Inc. recently released a 52,000-name postal master file. It’s comprised of IT corporate executives and database administrators. The source is ITtoolbox.com. Corresponding e-mail files with significantly higher counts have been available for some time.
Selections: Gender, business/industry, company size, job function/title, area of interest, state/SCF/ZIP
Price: $250/M
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
Legends of Classic Soul
This file identifies music lovers who responded to a trial offer to receive the “Legends of Classic Soul” DVD and CD package. A total of 5,469 customers are named, including 3,417 from December. These individuals paid $15 for a 30-day trial, after which they will be billed for three $50 installment payments. The source is an infomercial.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
Consumer Centric New Movers
Nearly 1.5 million names from the last 12 months have been assembled on this multi-sourced database. Home postal and e-mail addresses are available. Sources include online and offline transactions, surveys, telemarketing, Web site registration and co-registration and consumer events.
Selections: Hotlines, household income, marital status, presence of children, lifestyle, state/SCF/ZIP
Price: $125/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
Easy Credit Club
Consumers who joined a club to seek credit offers or rebuild credit ratings are listed. The majority of these 345,000 individuals are under 45, middle-income homeowners. Thirty percent have incomes over $50,000. One-quarter of those listed are low income. The source is the Internet.
Selections: Monthly hotline, age, gender, income, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., Oney Currithers (845-357-1881; [email protected])
NEW COMPILED LISTS
GRG Casino
Executives who work in various departments in the casino and gaming industry are on file. A total of 12,142 individuals are named. Casinos on Indian reservations, horse tracks, dog tracks and other types of gaming enterprises are included. The data comes from directories and has been verified by phone.
Selections: Business/industry type, job function/title, state/SCF/ZIP
Price: $135/M
Contact: Matt Brown and Associates Inc., Bernice Willis (937-434-3949, ext. 207; [email protected])
IN THE NEWS
Melissa Data Unveils Technology for E-mail List Hygiene
Next week Melissa Data plans to officially launch E-mail Object, its new e-mail address verification technology. It can be customized to verify e-mail addresses from databases, address books, spreadsheets or Web site forms.
“With E-mail Object you can remove invalid characters, as well as verify, correct and update the domains of e-mail addresses in batch or at point of entry to reduce undeliverable bounced back e-mails,” said in a statement Bud Walker, data quality tools product manager at Melissa Data.
Millions of records can be processed per hour for checking addressing syntax and matching with other database records, according to the company. Common e-mail addressing problems include double periods, character errors and misspellings.
SK&A Offers Healthcare Industry List Data Online
SK&A Information Services Inc. has introduced an online list count and ordering features at its Web site, which can be used to create lists from its Office Based Physician database.
Some 1.1 million contacts are available including 656,000 physicians, in addition to nurse practitioners, physician assistants, business managers and others in the healthcare business.
Scoring data is available based on the number of prescriptions written by individual physicians compared to his or her peers.
