Chief Marketer Staff
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Email
Call for Entries: Announcing Magilla’s Stupidest Marketing Ever Awards!
What’s the dumbest thing you’ve ever seen a colleague, boss, or organization you worked for do in e-mail marketing? Your stupid e-mail marketing story can win you an award. A Magilla Stupidest Marketing Ever Award!
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Email
Stupid Patent Watch: Unspam Going Global?
Unspam—remember them?—announced recently it has been awarded a patent on its kids’ do-not-e-mail registry technology
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Email
Obama Post-Election E-mails, Web Traffic Plummet
Though the hype and excitement surrounding President Barack Obama
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Email
2008 Open Rates Steady, Q3 Clicks Rise: Epsilon
After steadily dropping for at least two years, e-mail open rates finally leveled off in late 2007 through 2008, according to a benchmark report published today by Epsilon
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Listline e-Newsletter 1/20
Information Strategies appointed DirectInnovations Inc. to manage a list
of 486,018 postal and 79,062 e-mail addresses of subscribers to the My
Business Chronicle e-mail newsletter -
Agencies
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
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Agencies
Viacom Plots SpongeBob Marketing Blitz
What started out as an amusing cartoon a decade ago is turning into a major marketing franchise for Viacom, which unveiled T-shirts and a jewelry line last week to kick off a merchandising campaign around its iconic SpongeBob SquarePants character.
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TurboTax Asks MySpacers to Embrace Their Inner Freeloader
Tax-preparation software seller TurboTax is diving into social networking this 1040 season with a MySpace page that offers registered friends free music, free prizes, and free federal tax work via the TurboTax Online free Edition.
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Agencies
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.