Chief Marketer Staff

• Agencies

  “American Idol” to Launch Teen Fan World in Habbo.com

  Teen fans of “American Idol”, which kicked off its new TV season on Tuesday, will be able to get together and party avatar-style with the launch later this month of an “AI” virtual experience within the Habbo.com world.

• Agencies

  Coca-Cola Sued Over Deceptive Claims for VitaminWater

  The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.

• Facebook Burns BK “Whopper Sacrifice”

  Social network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food.

• Agencies

  Manning, Williams Siblings Set for Oreo II

  Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.

• Agencies

  Tabasco Puts Samples on Thousands of Pizza Boxes

  Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.

• News Brief

  FILA: will develop a line of men’s apparel and footwear with U.S. tennis star James Blake. The yet unnamed line will include tennis, golf and lifestyle apparel and footwear, with Blake collaborating on the design

• Agencies

  Chapter 4, Dear Friend: Lurid Tales of Junk Mail America

  By this time, Pattee had returned to New York, where there was less danger of getting shot. The wary 53 year-old now worked only through partners or designated criminals who would take the fall if there was trouble

• Google Axes 100, Cuts Back Catalog Search Offering

  Google Inc. is closing three engineering offices and laying off 100 recruiters from its work force, Alan Eustace, senior vice president, engineering and research, said in a company blog.

• Agencies

  Court Fines So-Called Infomercial Marketer Over $37M

  A federal judge has ordered infomercial marketer Kevin Trudeau to pay more than $37 million for violating a 2004 stipulated order by misrepresenting the content of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” according to the Federal Trade Commission.

• Titan Agency Names Ewing Creative Chief

  The Titan Agency has named Michael Ewing chief creative officer.