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  • Agency Moves

    Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

  • Agencies

    Customer-Targeted Marketing Communications

    THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct

  • Agencies

    ONE AT A TIME

    WHETHER YOU LABEL today’s marketing models as relationship, database, loyalty, retention or one-to-one is not of great consequence. They all express the

  • Marketing Services

    Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

  • Agencies

    An Appropriate Gesture

    TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

  • Agencies

    A Gem Too Good to Pass Up

    FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

  • Snack Attack

    Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to ’97 run as president

  • Agencies

    Chugging Along

    Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

  • Promo News

    Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

  • Agencies

    Directnewsline

    Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the