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Chief Marketer Staff

  • Snack Attack

    Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to ’97 run as president

  • Promo News

    Going PRO: OptionOne tops U.S. winners in ’98 World PRO Awards of Excellence.CHICAGO – Minneapolis agency OptionOne snagged the award for Best Promotion

  • Sitings

    CLEANING UP THE STY www.pigglywiggly.comI don’t much care for the grocer’s online “smiling character,” Mr. Pig whose snout is plastered all over the site.

  • Agencies

    PR Opt-Out

    SOME PR PERSON just sent us a questionnaire asking, How do you wish to be contacted by us?Thanks for asking, but we don’t want to be contacted at all.That’s

  • Agencies

    This Month in 1992

    AS PART OF DIRECT’s 10th anniversary celebration, over the next four issues we’ll share what was making direct marketing headlines during our first decade

  • Agencies

    The New Select

    ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

  • Agencies

    Sound & Vision

    BOSTON ACOUSTICS INC., Peabody, MA, makes high-end speakers for car and home. With the rise of the PC, it hit upon a new market: computer speakers. But

  • Agencies

    Web Site Redux

    COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

  • Box Top Bingo

    Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

  • Agencies

    Premium Blend

    SONY PLAYSTATION UNDERGROUND has been anything but subterranean when it comes to reaching its audience.The subscription-driven club-for video gamers who