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Chief Marketer Staff

  • New Products

    3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t

  • Hurts So Good

    Just knowing that old John Mellencamp song makes me far too old to personally enjoy the near pain-inducing sour flavor of this kid riot-causing candy.

  • I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

    It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

  • Reclaiming Salem’s Lot

    Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

  • Sitings

    CLEANING UP THE STY www.pigglywiggly.comI don’t much care for the grocer’s online “smiling character,” Mr. Pig whose snout is plastered all over the site.

  • Agencies

    100 Voodoo Dolls to Palo Alto?

    IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer

  • Agencies

    The New Select

    ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

  • Box Top Bingo

    Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

  • Agencies

    Fur Industry

    WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate

  • Agencies

    Customer-Targeted Marketing Communications

    THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct