Chief Marketer Staff

• Is Advertising Dead?

  Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

• International

  Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

• Net Results

  Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001

• On the Net

  In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

• Agencies

  The Issue of Imagery

  IN “On Moral Fiction,” author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist

• I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

  It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

• Agencies

  Wallace, Wright Together at Last

  PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

• Agencies

  Two Seattle Utilities Get Bright Idea

  WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s

• Agencies

  Not at Your Service

  THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

• New Products

  3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t