Chief Marketer Staff
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Agencies
DRTV-Blocking V-Chip Zapped
THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips
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Agencies
B-to-B DMers Suffer from Market Woes
BUSINESS-TO-business DMers couldn’t escape the stock market’s downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,
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Agencies
Building Muscle
POSING FOR a portrait in his company’s lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly
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Agencies
The Renaissance in B-to-B Lists
JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to
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International
Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal
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Net Results
Redemption rates for coupons delivered via the Internet still fly under the radar of syndicated tracking services. In 1997, a barely perceptible 0.001
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Agencies
Isn’t It Time to Swat That Stupid Millennium Bug?
Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the
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Agencies
Home Again
SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it’s
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I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.
It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative