Chief Marketer Staff

• Racking Up the Miles

  Netcentives, Inc., San Francisco, announced that OfficeMax.com has joined ClickRewards, the frequent flyer mile prize online shopping network. Aimed at

• Over There, It’s All Just Marketing

  Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

• E-Mail’s Marketing Magic

  All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

• World PRO Awards of Excellence Winners Named

  CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

• Agencies

  “Data Weenies Beat List Weenies”

  The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• People: Marketing Services

  Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

• High Theater

  Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

• Agencies

  Enemies List

  As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

• Sitings

  FASHION CAFE www.revlon.com Why is this site getting a B+? Two words: Cindy (ooga-chugga) Crawford. In all seriousness, Revlon has served the collective