Chief Marketer Staff

• Agencies

  Titles to Leaf Through

  Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to

• Flower Power Hour No Web Page of Love

  Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

• The Next Big Thing

  One advantage of being in this business is being exposed to what’s hot and what’s happening. Much of our exposure is a result of spending a lot of time

• Cultured Repeaters

  County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster

• Over There, It’s All Just Marketing

  Is it my international upbringing, or progress, or buzz marketing? Fifteen years ago I directed strategic promotional marketing programs and didn’t even

• Agencies

  McCann Drives Off With the Diamond

  The big winner at the 69th Direct Marketing Association Echo awards last month was McCann Relationship Marketing, New York. McCann took both a gold (automotive)

• Agencies

  DIRECTNEWSLINE

  Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

• Agencies

  San Francisco Rumble

  Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the

• People: Marketing Services

  Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

• Joe Camel, Meet George Generic

  It’s been a year and a half since tobacco companies sat down with a roomful of attorneys general and agreed to pay huge fines and remove themselves to