Chief Marketer Staff

• Is There Life After Promotion?

  Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

• Agencies

  Slowdown for DM Service Suppliers

  As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

• Listening to Katherine

  Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and

• Agencies

  DIRECTNEWSLINE

  Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

• Agencies

  San Francisco Rumble

  Two apparent anti-“junk mail” activists were thwarted in their attempt to crash the Direct Marketing Association’s executive committee meeting at the

• Agencies

  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

• The 1998 World PRO Awards of Excellence

  There was a smile for every lightbulb in the vaulted ceiling of the Grand Ballroom of Chicago’s Navy Pier. There, on the evening of October 6, some 500

• Making Goals, Playing the Game

  Name any country you like, and if you’ve got a client that’s keen to sponsor football, there’s usually one style or another somewhere in the world that

• Singer finds Modern Bride

  NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

• Create-A-Crazy-Concept RESULT

  Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.