Chief Marketer Staff

• Create-A-Crazy-Concept RESULT

  Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.

• Overdrive

  When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

• Agencies

  Keep It On, Baby

  Every marketing conference worth its salt has a buzzword. You know, something catchy, like relationships, e-commerce or-our personal favorite-disintermediation.

• Agencies

  The Ecstasy and the Agony

  In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

• Flower Power Hour No Web Page of Love

  Let’s say that in a weak moment you’ve succumbed to the persistently charming ElectraGiz guy. You invite him into your space expecting the conventional

• Agencies

  “Data Weenies Beat List Weenies”

  The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

• Cultured Repeaters

  County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster

• Is There Life After Promotion?

  Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

• Agencies

  Slowdown for DM Service Suppliers

  As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,

• Agencies

  The Recognition Factor

  Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising