Author

Chief Marketer Staff

  • Agencies

    Late Mailings Lead to Lawsuit

    California company filed a lawsuit against Advo Inc., Windsor, CT, claiming that lost revenue due to alleged mailings by Advo’s lettershop sent the company

  • The Right Combination

    Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something

  • Agencies

    Dead Letter Files

    DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of

  • People: Agency Moves

    Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud

  • Agencies

    Learn From the Past

    Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s

  • Agencies

    Enemies List

    As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

  • Agencies: Who’s News

    A Shot of B-12 B-12, which began in 1991 as the below-the-line group at Milton Samuels Advertising, has purchased Sukon Marketing Communications LLC,

  • Agencies

    Gone to Hill and Back

    It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.

  • New World Order at Frankel

    A new management plan at Frankel, Chicago, will split the company into two operating units and eliminate management layers to give executive team members

  • Supernatural Sounds

    LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s