Titles to Leaf Through
Feeling misunderstood? Read a book.
“Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to help readers “simplify and clarify” professional communication skills.
The title offers step-by-step guidance on writing video scripts, staging press conferences, giving speeches, producing annual reports, designing Web pages and other aspects of maintaining a corporate profile.
Authors Jacqui Ewart and Gail Sedorkin have worked in public relations and journalism; Tony Schirato is the co-author of “Communication and Cultural Literacies.” All live in Australia and teach at Central Queensland University.
The 22 Immutable Laws of Branding Everywhere one turns in marketing these days (including a feature on page 43 of this very magazine), the buzzword is branding.
Al Ries and Laura Ries, co-founders of the Atlanta-based consulting firm Ries & Ries, tackle the topic in “The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand.”
The HarperBusiness (New York) title looks at branding through 22 vignettes, using examples from high-profile marketers such as Coca-Cola, Lotus, Xerox and Kleenex. Examples are tied to various “laws”-why some brands deserve to die translates to the “Law of Mortality.”
For those who like their “legalese” on the run, the book is also available on tape from HarperAudio.
Bridging the Leadership Gap Go team! Authors Paul J. Meyer, Rex C. Houze and Randy Slechta aim to help mend the rift between managers and team members in “Bridging the Leadership Gap.”
What they consider the “five pillars” of leadership are detailed in the book (from Summit Publishing Group, Arlington, TX): crystallized thought; plans and balance; passion and desire; confidence and trust; and commitment and responsibility.
