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Chief Marketer Staff

  • Agencies

    Dish Network To Pay Nearly $6 Million In Marketing-Related Fees

    Dish Network LLC will pay 46 states a total of $5,991,000 as part of an assurance of voluntary compliance. Dish Network denied any wrongdoing.

  • Agencies

    Mail Stream: July 20

    Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.

  • How to Reactivate Customers

    Marketers know the cost of acquiring a new customer is far more than retaining an existing one. However, very few companies have a separate strategy to reactivate lapsed customers. Most treat inactives like poorer performing active customers. They receive the same communications with the same offers and see the same products, just less frequently.

  • Listline e-Newsletter 7/20

    Trinity Direct is now managing this file naming 176,519 direct mail-sold Roman Catholic magazine subscribers. The file was formerly managed
    in-house

  • Hansa Marketing Hires Wollen And Nadilo

    Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.

  • CDC Software Files for IPO

    CDC Software Corp., has filed a registration statement for an initial public offering with the U.S. Securities and Exchange Commission.

  • Randy Johns Named VP Of Operations At Inktel Direct

    Randy Johns has been named VP of operations of Inktel Direct

  • Listline e-Newsletter 7/16

    Leon Henry Inc. has taken over management of this file featuring 22,048
    last-12-month subscribers. The former manager was the Other List Co.

  • Agencies

    Denny’s Fights the Stay-cation with Resort Sweepstakes

    To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game

  • Jones Soda Contest Hits the Road for Travel Photo Ops

    Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles