Chief Marketer Staff, Author at Chief Marketer

O&M’s Shelly Lazarus Named To DMA Hall Of Fame

Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be inducted into the Direct Marketing Association

Urban Outfitters Picks Merkle For Database Services

Urban Outfitters, Inc. has chosen Merkle to provide a variety of database marketing services.

Dish Network To Pay Nearly $6 Million In Marketing-Related Fees

Dish Network LLC will pay 46 states a total of $5,991,000 as part of an assurance of voluntary compliance. Dish Network denied any wrongdoing.

Agencies

Mail Stream: July 20

Men’s apparel designer Edo Popken has mailed a catalog introducing its wares to the U.S. market. D.E.L.T.A. Rescue, an animal rescue organization, solicits funds through a storytelling method. And fashion magazine Elle has updated its subscription solicitation package to include glossy exteriors and celebrity photography.

How to Reactivate Customers

Marketers know the cost of acquiring a new customer is far more than retaining an existing one. However, very few companies have a separate strategy to reactivate lapsed customers. Most treat inactives like poorer performing active customers. They receive the same communications with the same offers and see the same products, just less frequently.