ON TODAY’S DIRECT LISTLINE:
* Vance Publishing Lists
* Filson
* MacKenzie-Childs
* LifestyleBase Military Related Responders
* Accelerize Financial E-Newsletter Subscribers
* Planning Family Dog and Cat Loving Families
* People in the News
* Mindware
LISTS UNDER NEW MANAGEMENT
Vance Publishing Lists
Statlistics has been chosen to manage a portfolio of 20 lists for Vance Publishing Corp. Some of the larger files include controlled circulation lists for Food Systems Insider (230,000), Drovers Journal (89,782), Modern Salon (62,885), Dairy Herd Management (60,414) and Custom Woodworking Business (50,072). Some of the other titles include AG Lender, Bovine Veterinarian, Grower, Packer, Product Merchandising and Residential Lighting. A new Vance Megafile will be introduced, in addition to new master files, list enhancements and additional selections. Direct Media Inc. was the prior list manager.
Selections (depending on file): Number of employees, sales volume, job title, business/industry, one per company/location, telephone numbers, state/SCF/ZIP
Price: $95/M to $150/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])
NEW LISTS
Filson
C.C. Filson Co. has released a list of 200,000 outdoor clothing and gear buyers, including 42,595 buyers from the last 12 months. An average customer is 50 years old and has a $95,000 household income. The unit of sale is $180. Direct mail and the Internet are the sources.
Selections: Purchase amount ranges, dollar/cumulative purchase, gender, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: Specialists Marketing Services Inc., Linda Santaite (201-865-5800, ext. 2126; [email protected])
MacKenzie-Childs
Home decor products designer, manufacturer and marketer Mackenzie-Childs Ltd. offers a list of 73,353 customers, including 27,225 buyers from the last 12 months. The average order was $200 for handcrafted tabletop items, furniture and other products for home and garden. A typical customer is a woman 45 to 54 with a $125,000 average income. The source is direct mail.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Yvonne Mathews (603-924-9262, ext. 2363; [email protected])
LifestyleBase Military Related Responders
Postal and e-mail records have been assmebled for 121,395 consumers who viewed or clicked military related offers online. The original source is a dating Web site that presented offers in various product categories. Selections: Hotlines, age, alcohol consumption, body type, education, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, state/SCF/ZIP
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
Accelerize Financial E-Newsletter Subscribers
E-mail addresses are available for 141,290 investment newsletter subscribers. This audience includes institutional investors, bankers, day traders, brokers and other kinds of investors. Sources include Web site registrations.
Selections: Monthly hotline, personalization, suppression, image hosting
Price: $185/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Planning Family Dog and Cat Loving Families
Planning Family Inc. offers this list of families with pets who either have young children or are expecting children. A total of 74,550 families with dogs and 51,830 families with cats are on file. Web site registration is the source.
Selections: Telephone numbers, hotlines, age, gender, child’s birthday, ethnicity, religion, income, lifestyle, demographic, state/SCF/ZIP
Price: $115/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-825-4631; [email protected])
IN THE NEWS
People in the News
Joanne Sutton has joined Boutique List Services Inc. as an account manager. Sutton has 14 years of direct marketing experience. She was formerly a list manager with NRL Direct.
SPECIALS!
Mindware
A $10/M discount off the base price is being offered for tests of the Mindware list until Sept. 30. The file consists of 355,441 puzzle and game buyers. Contact ALC Data Management, Gary MacDougall (609-580-2674; [email protected])
