Chief Marketer Staff
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Overstock Turns Profitable In Second Quarter
Overstock.com generated second-quarter 2009 revenue of $176.1 million, a 7% drop from the $188.8 million it pulled in a year ago. Don’t weep for the online discount merchandise retailer, however: Despite the drop in sales, it turned a $7.4 million net loss into $389,000 in net income during the most recent quarter. More, along with The Analyst’s Take, follows.
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Agencies
Meet the Broker: Wendy Peichel
Today we meet Wendy Peichel, senior business development manager at Options Media in Boca Raton, FL where, for the past three years, she has dedicated herself to furthering the practices of e-mail and mobile marketing.
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Listline e-Newsletter 7/22
Chilcutt Direct Marketing has assumed management of this file featuring 10,000 magazine subscribers sourced from direct mail, the Internet and
co-marketing offers -
Mobile
Options Media To Acquire M-Commerce Firm
Options Media Group Holdings, Inc. an e-mail service provider and digital marketing services company, will acquire Bullroarer, an Australia-based mobile technology and content provider.
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Email
Few Cutting Budgets Through Q4 ’09: StrongMail Survey
More than 80% of marketers in a recent survey said they
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Email
JangoMail Unveils Geo-Tracking
JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software.
According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.
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Email
Stupid Metrics Watch: The ‘Delivered Rate’ Myth
Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.
And most marketers would be wrong.
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Agencies
PetMed Express Profitable In First Quarter
PetMed Express, which is more commonly known as 1-800-PetMeds, reported net income of $8.1 million, up from $6.6 million a year ago. The company
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Changing Channels: The Future of Television for Marketers
As television becomes more niche in terms of both audience and programming, a long tail of channels is developing, creating both a need and an opportunity for farther-reaching and more targeted advertising. This generates a need for more accountability, better measurement and a revenue model that can be scaled to hundreds of channels.