Hansa Marketing Hires Wollen And Nadilo

Hansa Marketing Services USA has hired Roy Wollen and Rudy Nadilo.

Wollen will head the Customer Engagement and Advanced Data Analytics Services unit, which offers advice and programs on how to improve direct and interactive marketing by understanding customers.

Nadilo will serve as the head of the Marketing Communication Services and is responsible for business development of the group’s advertising, desk top publishing, multi-media, digital marketing, search engine optimization and interactive services.

Both report to president Jeff Stewart.

Prior to 2005, Wollen had been with Direct Marketing Technology and its parent company Experian for 13 years. He has also been on the client side, working for Bloomingdale’s and Hewlett-Packard in their direct marketing division. In addition, he worked for Ogilvy & Mather.

Wollen is also an adjunct professor at DePaul University and has authored a book on database marketing, as well as being active in several direct marketing trade associations, such as the Direct Marketing Association and Chicago Association of Direct Marketing, where he is a board member.

As CEO of Greenfield Online, Inc., Nadilo brought technology to the company’s marketing research through the Internet. As senior VP of marketing at Information Resources, he built the companies first marketing department.

He has held management positions at Dancer, Fitzgerald, Sample Advertising, Inc., Richardson-Vicks, Inc. and J. Walter Thompson Advertising.

Hansa Marketing Services offerings services include market research, advanced analytics, modeling and customer engagement, creative communication services, interactive, CRM design & list compilation, brand creation and design and HR Communication.