Search

How to Get Your E-Zine Delivered

Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.

Listline e-Newsletter 07/05/05

Direct Media Inc. has been retained to manage the list portfolio of
Emmis Publishing Co. In addition to the Emmis Publishing Master File
containing 442,249 regional magazine subscribers, the appointment
includes individual subscription lists for Texas Monthly, Los Angeles
Magazine, Atlanta Magazine, Indianapolis Monthly and Cincinnati
Magazine.

Back Leaves Arc for CEO Post

Brad Back is leaving Arc Worldwide to take the helm of Chicago branding and design shop MLR Design. Brad Back Back has been Arc’s global point person for all P&G work since the agency restructured its account-services staff late last year. As executive …

Agencies

P&G Halts Body Spray Ads to Children Following CARU Investigation

Procter & Gamble has agreed to stop advertising its Secret brand Sparkly Body Spray to children under age 12 following an investigation by the Children’s Advertising Review Unit (CARU) into a related sweepstakes promotion and other advertising for the spray.

AMC Offers Refund for Cinderella Man

Executives at AMC Theaters are so confident consumers will enjoy the latest Russell Crowe’s flick, Cinderella Man, the theater chain is offering moviegoers a money-back guarantee if they don’t like what they see. In a new spin on promotion, AMC Theaters …

Agencies

McDonald’s, Sony Serve Up PlayStation with Big Mac

McDonald’s Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems. The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a …

Agencies

Newcastle Brown Ale Dangles Entertainment and Shopping in Sweeps

Newcastle Brown Ale is out with a sweepstakes offering up a home entertainment system and a Beverly Hills shopping spree. The Best of Both Words sweeps, which begins Aug. 15 and ends Oct. 31, is being touted via in-store P-O-P and at NewcastleBrown.com. …

Roadway Express Brings Negro Leagues Exhibit to Clients

Trucking company Roadway Express is bringing baseball history on the road this season with a mobile version of the Negro Leagues Baseball Museum, and is using the campaign as a tool to drive its B-to-B logistics business and activate sponsorships of the …

Ford Putting BP Gas Caps On All New Autos

Ford Motor Co. is putting gas caps branded with the BP logo on all 2006 cars, pickups and SUVs sold in the U.S., marking the first time one of the Big Three automakers recommended a specific energy brand’s fuel. Nearly 3 million Ford products in the …

Agencies

Nextel, Sunoco and Motorola Partner for NASCAR Sweeps

Nextel Communications, Inc. is partnering with Sunoco and Motorola for a sweepstakes that will award a grand prize $250,000 and a full tank of gasoline to one consumer who correctly forecasts the 2005 NASCAR Nextel Cup Series Champion. Consumers can …