Chief Marketer Staff

• News Briefs

  BUILD-A-BEAR WORKSHOP: will bring its traveling store to Detroit for next week’s Major League Baseball All-Star Game and the John Hancock All-Star FanFest. In addition to the mobile tour, Build-A-Bear Workshop mascot Bearemy will help kids from …

• Agencies

  HSN, Dreyers/Edy’s Serve Up Birthday Celebration

  HSN, formerly the Home Shopping Network, is celebrating its 28th birthday with the sweet treat of ice cream as part of a new month-long promotion with Dreyers Grand Ice Cream, Inc. Consumer who tune in to HSN can walk away with free ice cream Starting …

• Agencies

  Frist Urges Pharma Firms to Restrict D-to-C Advertising

  Senate Majority Leader Bill Frist (R-TN) has called on pharmaceutical marketers to restrict their direct-to-consumer advertising for new drugs.

• Ronco Deal Leads to Public Trading of Shares

  Ronco Corp., the direct marketing firm founded over 40 years ago by Ron Popeil, has become a publicly traded company thanks to a merger with Fi-Tek Inc.

• FTC Wins Judgments Against Opportunity-Seeker DMers

  Two firms that sold dubious opportunities to earn money
  have been all but shut down as a result of complaints filed last February by the Federal Trade Commission.

• Thrift Car Rental in Web-Sweeps Promotion

  To take the heat off travelers’ summer gas woes, Thrifty Car Rental recently launched a sweepstakes awarding a daily prize of a pre-paid gas card worth $1,800.

• Direct Media Wins Emmis Publishing Files

  Direct Media Inc. has been named manager of the Emmis Publishing subscriber files, containing over 400,000 names.

• Short Cuts

  Level 5 Marketing Inc., a marketing services company, opened for business in Denver.

• List and Database News

  Mailing list availabilities

• Agencies

  Podmarketing

  In his book The World Is Flat, Thomas Friedman describes how companies that haven’t laid one strand of fiber-optic cable have benefited greatly from the