Chief Marketer Staff
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Poland Spring Launches Red Sox/Yankees Promotion
Poland Spring is launching an online marketing effort capitalizing on the intense competition between the Boston Red Sox and the New York Yankees
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BMG Direct Completes Columbia House Acquisition
BMG Direct has completed its previously announced acquisition of The Columbia House Co.
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Short Cuts
OfficeMax has selected e-Dialog as its e-mail marketing partner
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List and Database News
Onvia Government Contacts Masterfile MeritDirect has launched this new compiled file of 411,000 public sector officials at all levels of government. Onvia helps businesses government contracts at the federal, state, local and educational levels by …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Brookstone Hard to Find Tools Waves the Flag A recent catalog from Brookstone Hard to Find Tools prepared shoppers for the Fourth of July holiday with plenty of patriotic symbols as well as an assortment of outdoor furniture and tools. The front cover …
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Agencies
Case History: Mediabistro Parties On with Newsletter
Call it a one-stop-shop for content professionals. Or call it a place for people to seek new jobs or sign up for a class while perusing the latest media news. Call it anything you want—but call mediabistro.com successful.
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Agencies
Case History: Real Estate Merger Could Lead to Newsletter Growth
Chris Carmen fell into the e-newsletter business. But he’s not looking to get out of it any time soon. Carmen, who owns Carmen Commercial Real Estate, began collecting e-mail addresses in 1995 for his customer database.
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Agencies
Develop Newsletter Article Ideas Like a Pro
“But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.
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Agencies
E-Zines Are Hot, Research Shows
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.