Patty Odell
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Agencies
Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do’s and don’ts will help you get it right.
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Agencies
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
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Agencies
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
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Agencies
The Changing Role of the Executive Creative Director: Q&A
Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.
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Agencies
Is Your (Marketing) Mental State in Check?
Did you know, the success of a business almost always hinges on the mental state of the leader. Forbes shares 4 productivity killers that we all need to avoid.
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Agencies
Denny’s CMO John Dillon on How Social Feeds Help the Brand
Denny’s might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.
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Agencies
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
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Agencies
12 Evil Characters who Ruin Team Meetings: Slide Show
Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.
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Data & Analytics
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology.
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Agencies
Mosaic USA Takes Top Honors at 2015 PRO Awards Gala
The 2015 PRO Award Winners have been named and what a group it is!!
