Good Humor Truck Drives into the Modern Era

Posted on by Patty Odell

I missed this one a few weeks back, but I thought I’d offer it this week in case you missed it.

The Good Humor logo used until 1998.
The Good Humor logo used until 1998.

Many of us remember waiting for The Good Humor Truck to come rolling through our neighborhoods so we could buy some ice cream on a hot summer evening. Well, Good Humor has refashioned itself into the modern era with a new look, different uniforms for the driver and new jingles.

It’s all part of a company experiment taking place in Long Island, NY.

More

Related Posts

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

PRO Awards

	
        

CHIEF MARKETER 200