Patty Odell
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Events
Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
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Agencies
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through “Happiness Meters” that rise when Londoners tweet about Coke or tweet positive thoughts.
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Agencies
CMOs Move Marketing Work in House
More frequently, agencies are called upon to help fill in the gaps with internal brand marketing teams. Here’s three common scenarios.
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Agencies
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
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Agencies
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
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Agencies
The Profound Truth Behind Pampers New Video
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
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Agencies
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
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Agencies
5 Lessons from Taylor Swift’s Marketing Magic
Taking a page from Taylor Swift, here’s 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
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Agencies
The Cannes Lions’ Grand Prix Winners
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
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Agencies
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
