5 Lessons from Taylor Swift’s Marketing Magic
Taking a page from Taylor Swift, here's 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.
Articles by Patty Odell
The Cannes Lions’ Grand Prix Winners
If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.
Marriott Tests Unique Concepts to Appeal to Millennials
Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.
Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
The Changing Role of the Executive Creative Director: Q&A
Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.
Is Your (Marketing) Mental State in Check?
Did you know, the success of a business almost always hinges on the mental state of the leader. Forbes shares 4 productivity killers that we all need to avoid.
Denny’s CMO John Dillon on How Social Feeds Help the Brand
Denny's might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
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