CMOs Move Marketing Work in House
Marketing executives have turned to in-house departments instead of agencies. It’s been that 
way and growing since the 2008 recession. Agencies have had to fill in where needed in ways they might not necessarily want to.
The good news is that brands still need agencies to keep them up to date on key trends and creative innovation, and help with Big Data. This author outlines three common seniarios where external agencies are brought in to help in-house departments.
