Patty Odell, Author at Chief Marketer

3 Best Practices for Content Marketing Success

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Agencies

6 Ways to Bust Content Marketing Block: Infographic

With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block.

Agencies

Marriott’s #LoveTravels Hits Hot Button Immigration Issue

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

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Going to the Theater? Drive a Volvo from your Seat

Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.

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You’re Fired! Top 10 Reasons Agencies Get the Ax

The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax.

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3 Must Dos When Marketing to Millennials

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Social

Twitter Allows Unlimited Characters for Direct Messages

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.

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Is Vine Right for Your Branded Content?

Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.

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Absolut Elyx tries to Knock Off Grey Goose: Forbes Video

Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO’s massive loft apartment in NYC.

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10 Tips to Get College Students on Your Team

This article might be about marketing a startup to college students, but it’s loaded with ideas—10 of them—that any size brand or company can execute.