Twitter Allows Unlimited Characters for Direct Messages

Posted on by Patty Odell

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets.

twitter125This article is important for marketers too, not just from a news-to-note perspective, but it also lays out the path Twitter is on to make its service more useful and easy to navigate. A Twitter product manager declined to comment on whether the same lift on characters limits will one day apply to public messages. Some 67% of marketers and 66 million consumers use Twitter, according to an eMarketer survey. That compares to 64.5% and 48 million respectively in 2014.

Twitter is under huge pressure from the “exploding” popularity of WhatsApp and Snapchat as its own growth has stalled. This is a good update on what Twitter is up to.

More

Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards

Click here to sign up for more information on the 2021 PRO Awards call for entries.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board