When a client fires an agency it’s painful. The reasons, of course, are numerous but they often are not all the agency’s fault. Everyone at the agency takes it hard and it can be scary too, leading to staff layoffs and other negative backlash.
The author of this article, who admits he’s heard those dreaded words more than once, offers up 10 issues and reasons why your agency might get the ax. One is that the CMO, CEO or others involved didn’t properly budget for the time and planning it takes to get a campaign off the ground and keep it active. Learn more and read about the other nine issues.