Patty Odell
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Is the CMO Dead or Not? A New Study Offers Answers
Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out.
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Agencies
Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
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Agencies
China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
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Agencies
6 Hard & Soft Skills to Look for When Hiring Marketing Talent
This article outlines six hard and six soft skills to look for when hiring marketing talent.
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Acquisition
Jack Daniel’s Works to Not Cannibalize Parent Brand
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
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Agencies
A Chat with Dunkin’ Brands Global CMO John Costello
John Costello is president, global marketing and innovation at Dunkin’ Brands. Here, he has a conversation with CMO.com
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Agencies
A Little Bot Makes Big Splash for Next “Star Wars”
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film
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Agencies
Clorox CMO: Programmatic Media Has Enormous Potential
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
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Agencies
How to Start a Facebook Group
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
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Agencies
Tractor Supply Takes Farm Life on the Road
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
