Is the CMO Dead or Not? A New Study Offers Answers

Posted on by Patty Odell

Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line?

CMOStudies on this topic come and go with a 2008 study finding that CMOs have no effect on performance. Then remember when the 2012 Forbes article declared, “The CMO is dead.”

This long running debate may have finally been put to rest with a new study led by Frank Germann of Notre Dame who also looked at whether some types of firms benefit from a CMO more than others.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open